About Us

Control systems is our business, Automation and Instrumentation is our expertise.

/ profile

Watchdog Automation Sales & Services is an energetic and modern organization of world class engineers with more than fifteen years of combined experience in the field of industrial factory and process automation systems sales and engineering.

Founded in the second quarter of 2009 by a native Filipino engineer – Alex Piedad Senagan as a single proprietorship company under the name Watchdog Automation Sales and Services. It was officially registered with Department of Trade and Industry (DTI) on May 22, 2009 with DTI Registration No. 00742199 having been also registered with the Bureau of Internal Revenue (BIR) with Certification of Registration No. OCN 2RC000060826.


The company is serving for more than ten years in different industries such as Metals and MiningCementFood and BeveragesWater and wastewaterPower UtilitiesCementChemicalsHotels and ResortsBuilding FacilitiesSemiconductorsAviation Fuel, and other process plants in the Philippines and around the world.


The company is specializing in programmable logic controllers (PLC) and Supervisory Control and Data Acquisition (SCADA) for both hardware and software systems using the latest technology available in the market on a multi-vendor platform. We are also experts in the latest Distributed Control Systems (DCS) for both hardware and software services including its auxiliary components for motor controls such as soft starters and variable speed drives and all types of process instrumentation.


Our team of software and hardware engineers as well as our field installation group has been working with various experience in the industry for more than ten years in real factory and process automation.


We are equipped with a simulation and testing laboratory with complete latest models of programmable logic controllers (PLC) wherein we do actual simulations and testing prior to deployment of the software codes to the field reducing onsite testing and commissioning time. We have also ready and available spare parts and components for our standard systems, controllers and instruments that are commonly used in the factory and process automation systems.


We have direct relationship with the top manufacturers such as Rockwell AutomationSiemensDanfoss and other leading brands of controllers for electrical and instrumentation, giving assurance to our clients a full technical support to our installed base systems in different industries.

With our experienced, technical expertise, facilities, manufacturers relationship, and the teamwork we had in our organization, we can give our existing and future clients an assurance of our full support, continuous and healthy business relationship with them.

/ mission

To provide excellent control system solutions, on-time delivery, customer commitment, and improving lives of our associates.

/ vision

Worldwide recognition in providing control systems solutions.

Major ongoing project

Upgrading of the Velana International Airport in Male, Republic of Maldives. The scope of the project is turnkey automation package for both Fuel Farm and Fuel Hydrant System which is composed of 3 Jet A-1 Tanks, 2 Petrol tanks, and 2 Diesel tanks. The Hydrant System is composed of 5 valve vaults with eight sets of Redundant ET200M remote I/O systems. The main DCS is controlled by Redundant Siemens S7-400 CPU410-5H Process Controller having a redundant Servers and several clients using latest version of Siemens PCS7.

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Our Location

We take pride and ownership of our projects. Start your inquiry, get a quote, talk, discuss requirements or just say hello. Whatever the reason we’d love to hear from you. Visit us at our Cebu office.


GF, Unit No.4, Apple Town Commercial Bldg., Maximo V. Patalinghug Jr. Ave.

Basak, Lapu-Lapu City, Cebu Philippines 6015

📞    +6332.517.3800

📠    +6332.402.0902

📧    info@watchdogautomation.com.ph